We do strategy. We do neuroscience. We do messy action and meaningful rebellion.
What you'll find here...
→ Tools for clarity & action
Self-paced courses and workshops, digital templates and planners, and neuroscience-backed strategy and guidance, to help you build a business that actually fits your life.
→ Mentoring that gets it
1:1 support blending strategy, science, and soul — for when you're building something real and need some space and support to figure it out.
→ Prints & gifts for rebels building businesses and communities
Bold reminders and fierce little tools for business owners and community builders who want their spaces to feel like them. Gift yourself (or someone else) something that actually speaks your language.
Hi, I'm Gráinne...
I’m a mentor, strategist, the founder of The Living Business Project — and someone who knows what it’s like to build a business around real life.
I’m raising twin boys, one with extra medical needs. I’ve built businesses through hospital stays, burnout, and the kind of invisible labour most business advice ignores.
I’m here for the people doing big-hearted, values-led work — especially the ones who feel like they don’t quite fit the mould. The ones questioning the systems, craving something slower or deeper, and trying to build in a way that actually makes sense for them.
If that’s you, you’re in the right place.
