There's usually a couple of reasons why we procrastinate, why we stop ourselves from putting our ideas forward and actually trying to make them a success. The very first one generally just comes down to mindset. It comes down to a lack of self-belief. A notion that there are more qualified people out there, more experienced people out there, that you putting yourself forward with this business idea pushes you far outside of your comfort zone and exposes you to potential failure and to potential negative feedback. You might ask yourself ‘Why would I want to do that? Why would I take on that risk of this failing?’. But really the question you should be asking yourself is are you happy with not ever trying? Are you happy with looking back in the future, thinking ‘I had a great idea there, that could have been a success, but I never did anything about it’? Realistically looking back in years to come, that's probably not going to be something you're going to be happy about.
So the very first thing that you need to do when starting the process of getting your business idea out there, is to adjust your mindset. You need to understand that absolutely everything that you see in the world, everything around you right now, exists in the world because somebody had an idea, that they took a risk on putting out there. The second thing that we often need to tackle, is simply a feeling of overwhelm. You may have the beginning of an idea, or lots of different ideas and feel unsure as to how to progress these thoughts beyond being just an idea. Your business idea can feel too big, too complicated. Again, getting over this comes back to getting out of your own head! You need to start getting that idea out of your head and down on paper, or into a document. This will help you to start refining the idea, mapping out the ins and outs of the business, and will work to take away that feeling of fogginess and confusion about what it is, how it works and who it’s for.
You need to start focusing in on the whos, the whys and the hows of this business idea. You want to figure out who it's for, what problem it solves and why it's special. From there you can start to move forward with making it real. You can use those who, what, why questions to examine what the idea really is, and create a clearer vision for your business. You can move from muddled thoughts about the business, to creating something more concrete with the idea. Refining your idea can help you create a Vision Statement for your business, which can be the very first step in creating your overall business plan and strategy. It will outline what your business is and who it’s for in a really clear way. It will give you something to refer to, on days when you might feel that little niggle of self-doubt creeping back in. You’ll be able to see why you're doing what you're doing, who you're doing it for and how you're going to do it.
If you want to get started today I would suggest grabbing our free Workshop on Creating Your Own Living Business, which will help you to create your vision statement and start the process of getting your idea from your head and into the world, in a way that's going to give you the best possible chance of authentic success!