How to Get Featured in the Media Without Posting 24/7 on Social Media

If your dream of being featured in Forbes, Vogue, or that perfect industry podcast is buried under a mountain of social media pressure… you’re not alone. And you’re not doing it wrong.

The truth is, a lot of modern visibility advice assumes you have the time and energy to be everywhere at once. That your creativity is endless, your inbox is manageable, and your nervous system thrives on the dopamine hit of another algorithm-friendly Reel.

But what happens when you don’t?

What happens when your life is full—of creative work, of client calls, of parenting, of just trying to breathe—and the thought of “showing up” on socials to get noticed feels like a fast track to business burnout?

A few years ago, I hit that exact wall. I was a new mum to twins, utterly exhausted, and the common advice to "hustle on social media to get seen" felt impossible. It was a system that required a kind of energy I simply didn't have.

That’s when I discovered a secret: Real media features often have very little to do with your follower count.

The key isn't more content; it's more strategy. And it’s a strategy that works with your nervous system, not against it.

The Visibility Burnout Loop (And How to Break Free)

Tying your worth—and your visibility—to social media metrics is a recipe for exhaustion. It keeps you in a constant state of fight-or-flight, chasing validation and algorithms that are designed to change without warning.

This isn’t a sustainable visibility strategy. It’s a reactivity loop.

The alternative? Shifting from algorithm-dependent visibility to authority-building visibility. It’s about becoming the obvious choice for journalists and producers, not because you're the loudest online, but because you're the most relevant, prepared, and credible expert in your field.

And the best part? It doesn't require you to post 24/7.

3 Nervous-System-Friendly Ways to Get Media Attention

This is how you build a sustainable PR strategy that gets you featured, even when life is demanding.

1. Become a Go-To Source, Not Just a Content Creator.

Journalists aren’t scrolling your Instagram feed looking for sources. They’re on platforms like Help a Reporter Out (HARO), scouring LinkedIn for experts, and reading industry newsletters.

 - Your Anti-Hustle Action: Instead of creating another piece of content for your own audience, spend 10 minutes a day scanning HARO queries in your niche. Pitch yourself as an expert for a story. This is a direct line to media features that requires zero social media posting.

2. Lead With Your Story, Not Your Stats.

What makes you and your mission unique? Changemakers and creatives have powerful stories. Media outlets crave authentic, human narratives that resonate with their audience.

- Your Anti-Hustle Action: Carve out one hour of quiet time. Brainstorm your core story. What problem did you solve? What transformation do you create? Why does it matter? Package this into a powerful "About Me" paragraph and a few key talking points. This is your media kit foundation.

3. Leverage the Visibility You Already Have.

You don’t need a million followers to look credible. You need a cohesive and professional footprint.

- Your Anti-Hustle Action: Audit your digital home base. Does your LinkedIn profile clearly state how you help people? Does your website have a dedicated "Press" page with your bio, photos, and past features? When a producer finds you, make it effortless for them to see you’re the perfect fit.

These are nervous-system-friendly decisions. They are strategic, focused, and have a long-term ROI that far outweighs the fleeting high of a viral post.

Your Visibility Doesn't Have to Cost Your Peace

Building a visible business and getting featured in the media shouldn’t require you to ignore your capacity, your health, or your real life.

It’s about working in greater alignment, with more intention, and far less force.

If you’re ready to learn how to get seen without social media, how to craft a pitch that gets a "yes," and how to build a visibility strategy that feels energising instead of exhausting, I created a free workshop for you.

👉 Get instant access to my FREE Anti-Algorithm Visibility Workshop here

In this workshop, we dive deep into the exact systems I used to get featured in major publications, and event TV and radio, without relying on the daily social media grind. It’s for the entrepreneur, creative, and changemaker who is ready to be known for their work—on their own terms.

Your business doesn’t have to be built on self-sacrifice. You’re allowed to be seen differently.