Hi, I'm Gráinne...

(pronounced Grawn-ya, in case you're wondering!)

I'm the founder of The Living Business Project and I’ve spent most of the last decade building businesses. And if there’s one thing I’ve learned, it’s that a business should support the life you want to live, not take over it.

As a twin mom (with one of my boys having complex medical needs), I get what it’s like to juggle all the things.

And I know firsthand what it means to build a business around care, capacity, and complexity. Some weeks it feels like there’s not enough time, energy, or coffee to go around!

My path hasn’t followed the traditional route, and honestly, I wouldn’t want it to. It’s made me deeply aware of the pressures so many people face — especially women — and just how often mainstream business advice ignores the complexity of real life, and the call so many of us feel to change the way things work, not just for ourselves, but for others too.

That’s why I started The Living Business Project: to help people build businesses that centre care, courage, and collective power — and to offer support that actually makes space for being human.

The Living Business Project is about doing things differently — on purpose.

It’s about trusting your instincts, honouring your capacity, and doing business as a way of reshaping the world, not just surviving in it.

With a background in marketing, strategic management, and certifications in neuroscience, neuromarketing, and nervous system regulation - plus over a decade of entrepreneurial experience - I bring a blend of science and strategy to everything I do.

But I also bring lived experience. I bring nuance. I bring a deep respect for the messiness of real life.

Around here, you won’t find one-size-fits-all formulas or pressure to power through. You’ll find tools, mentoring, and support for building something that grows and evolves with you — something meaningful, sustainable, and rooted in who you are and what you care about.

You’ll find everything from bite-sized tools and templates to transformational courses and personalised mentoring.

So, whether you’re looking for some quick help with a specific area of your biz, or deeper guidance as you grow, I’ve got you covered.

If you’re building a business inside a life that doesn’t always fit the mould — you’re in the right place.

Because when your business supports your life - that’s when the real magic happens.